- Hosting and website creation
- WordPress plugins
- Email marketing
- AI and productivity
- SEO and research
- Courses and memberships
- Investing and finance
Hosting and website creation
The hosting, content management system and page builder you use to build your website. Hostinger, WordPress and Divi are the tools we have used most throughout our journey. Guide: create your website step by step →
Hostinger
Web hostingThe hosting provider we use for Scale & Own. Solid performance, an intuitive dashboard and a very competitive price for getting started. Annual plans include a free domain.
Go to Hostinger →WordPress
Content management systemThe open-source content management system used to build Scale & Own and most web projects. It is free, flexible and backed by a huge community. It is the foundation on which we build almost everything.
Go to WordPress →Divi
Page builderThe page builder we have used on several projects. It offers visual design with reusable modules and a lifetime licence paid for once.
Go to Divi →WordPress plugins
The plugins you use to secure, accelerate and optimise a WordPress website. Guide: essential plugins for your WordPress website →
All-In-One Security
SecurityA solid security plugin for WordPress: a firewall, blocking for repeated login attempts and protection against bots, all managed through a simple dashboard. Its free version is more than enough to get started.
View the plugin →ShortPixel
Image optimisationIt automatically compresses your images and converts them to WebP. A website with heavy images is a slow website, and this plugin solves the problem without sacrificing quality. The free plan includes 100 images per month.
View the plugin →Pretty Links
Affiliate linksIt turns long, unwieldy affiliate links into clean URLs on your own domain. It also tells you how many clicks each link receives, which is essential for understanding which recommendations really work.
View the plugin →All-In-One WP Migration
BackupsYour safety net: complete copies of your website in a single file, ready to restore or migrate to another hosting provider in minutes. It saves you trouble when something goes wrong.
View the plugin →WP Rocket
Advanced speedWhen you want to take speed to the next level, this is the plugin. Advanced caching, lazy loading and file optimisation come with an almost automatic setup. It is paid, but every euro makes a noticeable difference to your search visibility.
View the plugin →WooCommerce
Online storeThe standard for selling online with WordPress. Digital or physical products, payment gateways and order management are all available for free within your own website. It is the foundation of any serious online store.
View the plugin →W3 Total Cache
Speed and performanceFree caching to speed up your WordPress website from day one. It reduces loading times and improves your Core Web Vitals without costing a euro. A good option while your project gets off the ground.
View the plugin →Email marketing
The platform you use to capture email addresses and grow your list from day one.
Mailchimp
Email marketingThe email marketing platform we use at Scale & Own. Its free plan includes up to 250 contacts and 500 sends per month, as well as automations and forms that are easy to integrate. It is ideal for building your list without an initial cost.
Go to Mailchimp →AI and productivity
The AI assistants we use to research and create the website, including its code. Guide: create your website with AI → · Guide: SEO and GEO writing →
ChatGPT
AI assistantOpenAI’s assistant for ideas, outlines and copy. It also writes code: its Codex agent works from the terminal and even over SSH, which is useful when creating your website.
Go to ChatGPT →Grok
AI assistantxAI’s AI, with a particular strength in real-time information from X. It also writes code: its Grok Build agent edits code from the terminal, although it requires a paid subscription. It is useful for identifying trends and for development.
Go to Grok →Claude
AI assistantThe AI we use for the most complex work. With Claude Code, it works on your project through the terminal and SSH, editing files and running commands. This makes it useful for creating and maintaining your website, as well as for analysis and long-form writing.
Go to Claude →SEO and research
The tools you use to research keywords, structure your content and track its search positions. Guide: SEO →
Exaldia
Research and analysisIt automates much of the SEO and content work: research, structure and publication in a single workflow. It is ideal if you want to turn an idea into a website with organic traffic without completing every step manually.
Go to Exaldia →Semrush
Research and analysisOne of the most complete SEO suites on the market. Competitor analysis, technical audits and position tracking are all in one place. It is an investment, but as your project grows it becomes your strongest ally.
Go to Semrush →Courses and memberships
The platforms you use to create, sell and protect your online courses and communities. Guide: create and sell digital products →
LearnDash
LMS for WordPressThe leading LMS for WordPress. It turns your own website into an academy with lessons, quizzes and certificates, without charging commission on sales. Your students, your data and your brand all remain within your domain.
Go to LearnDash →Teachable
Course platformSell an online course without touching code. Video hosting, payments, certificates and a student area are included. You can try it free for seven days before choosing a paid plan.
Go to Teachable →Skool
Community and coursesA community and a course in one place: a forum, gamification and a calendar sit alongside your lessons. It is the most interesting option when your product depends on interaction between students rather than recorded video alone.
Go to Skool →Systeme.io
All-in-oneCourses, sales funnels, email marketing and a members’ area in a single tool. Its free plan for up to 2,000 contacts makes it the most economical option for getting started without accumulating five subscriptions.
Go to Systeme.io →MemberPress
WordPress membershipsControl who can access what within your WordPress website: recurring subscriptions, protected content and integrated payments. It works with LearnDash when you want to sell course access as a membership rather than one course at a time.
Go to MemberPress →Investing and finance
The broker, analysis tool and fintech services we use to invest and move money between countries. Guide: start investing →
Interactive Brokers
Investment brokerThe broker we use for long-term investing. Minimal commissions, access to markets around the world and the strength of a regulated entity with decades of history. Our recommendation for serious investors.
Go to IBKR →Revolut
Digital financeThe multi-currency account that simplifies your finances as an entrepreneur. Currency exchange without hidden fees, virtual cards and instant international transfers. It is very useful if you work in several currencies.
Go to Revolut →HRStock
Investment analysisOur own stock analysis tool for long-term investors. Clear metrics, without noise, designed to help you make informed decisions rather than emotional ones. Created by us, for investors like you.
Go to HRStock →Wise
Digital financeFor sending and receiving money internationally at the real exchange rate. It is much cheaper than a traditional bank and provides local account details in several currencies. If you receive money from abroad, it can save you a great deal in fees.
Go to Wise →Courses coming soon
You already have the tools. Learn how to combine them.
Three upcoming courses based on real experience will help you create, grow and protect your wealth. When the waitlist opens, sign up once to hear about each launch and receive the exclusive discount.